We all are BORING unless we do INTERESTING
things.
On
Sunday last I completed one of the finest books on marketing The
Referral Engine by John Jantsch. In between I finished other three books
in between i.e. Delivering Happiness by Tony , Founder CEO of
Zappos.com , Linchpin by Seth Godin & Zen of Social Media
Marketing by Shama Kabini. All the four were excellent READ. I am enriched
!!!
Author
of book The Referral Engine writes that BORING companies are never
talked about or referred by any one.
This
is interesting. Not only people but companies are also BORING. This
made me think about "Which is a Boring Company??"
-
Customers - talks about the way you do business or your product
/services?
-
Do they feel
WOW!!! while dealing with the company?
-
Media - take notice and cover write up or interviews?
-
People - eager to join your company (getting good number of resume)
and employee turnover ratio is lowest in the industry? Employees are given
opportunities to grow personally? Happiness surveys are part of appraisal
process ?
-
Suppliers - can’t afford to lose your contract? Ready to offer more
credit, get paid on due dates?
-
Processes - customer friendly, quicker and easier to deal with?
-
Project - undertake interesting, large, relevant projects and
execute with passion and purpose?
- Experiment - invests in our internal people for their start up ideas? Ideas fly from bottom to the top?
-
Innovation - way of life , failure is respected internally, customer focus is
the ONLY focus?
-
Unexpected - surprise element is a part of your
offerings?
-
Social Media - customer often write great reviews about your
offerings?
-
Celebrate - all festivals , birthdays of employees (even
customers) and small successes?
-
Social - activities are encouraged internally?
-
Case Studies - business school studies your company for
their class room case studies?
-
Referral Business - most new business are coming this
route?
-
Board of Director - have some interesting/weird member
not connected with the business and governance?
(I invite more real life case studies which
makes company interesting)
If
no such things (ideally everything must be happening) are
happening , of-course then company can
be classified as BORING.
Boring Vs
Interesting !!!Agenda is to make company interesting and exciting. Rest will be
taken care automatically.
