Its all FAKE out side. Its a public perception and is growing.
Last even I saw a Film by young film maker Umesh Agarwal on "Brokering News". Its about HOW politicians, sports persons, businessmen and entertainment companies are exploiting the media to fool viewers/readers. Their nexus is not only dangerous but depressing. Someone also raised issue about healthcare industry also. We also know HOW real are the reality shows. We also know HOW bogus & over committing advertisements are. We know HOW countries after countries & companies after companies are tumbling.
Big Question is : Whom do WE trust??
Just recently I read that attention is the most scarce thing in the world. Yes it is. Look at the people around. People are busy with their gadgets and mobiles. They busy with their face book or twitter or updates. They are busy with their problems be it career , business or personal.
Having agreed about ATTENTION next question is whom do we trust?? Renowned author of the book the Experience Economy , Pine & Gilmore's next book was Authenticity. Trust factor has just evaporated from everywhere.
Even the publication who arranged the free show of the above film , had kept their old magazines and subscription forms on every seat. Selling the ultimate objective, irrespective of cause you promote or action you take.
Winner in this economy will be the company who Genuinely believes in solving CUSTOMER problems. Social Media Expert Michael Stelzner writes: "Don't think about people as targets for sale. Rather than focus on people who are buying your products and services, shift your attention to people you want to help - regardless whether they buy or not. If you are just focused on sale , you are missing mega opportunity"
In this attention and trust deficit society How to demonstrate both is the key challenge. But How else would you create your own blue ocean?
How to Offer Attention and Win Trust ?
- Focus on Problem Solving { sales will happen , happen more than expected }
- Focus on Listening { Reading also on Social Media }
- Honor commitment/trust even at loss and inconvenience
- Focus on Offering Designers Experience , that WOWs!!! { Why else are u in business , mediocres are fighting in red hot ocean }
- Believe in - Net Happiness is greater than Networth
Capture Wall Street Campaign must awaken us that something is grossly wrong the way we are managing our business and politics.
Is your company an exception ??
