Why HOW is MOST Interesting ??

How is Design , How is Style , How is Courage, How Motivates, How is Execution of Strategy, How is description, How Instigates Thought Process,  How Excites. How is all about ACTION. 

I saw movies like Lagaan or Koi Mil Gaya many a times and knew who will win the cricket or basketball match , for that matter we see match highlights ever after we have seen the entire match. We do this repeatation just to watch HOW part again and again.

Someone has won Rs. 5 crs in KBC we all know by now, but still  we will see the show to know HOW of the victory. Result is less important than HOW of achieving the result. 

 Venture capitalist is pretty excited about WHAT of your business plan but its HOW that decides for or against investing. 

In school days we many a times know answer of our Maths sum but we get marks only for doing HOW of the answer i.e.steps.

HOW your cell phone or laptop or tab works is more important than anything else. Its beautiful , its cheap, but HOW i.e. functionality will be the key decision factor.

Discovery and other science channels have many program me on HOW it works or Built.

Mahatma Gandhi or President Obama or Sachin Tendulkar or Amitabh Bachchan or DH Ambani, we all know they are/were leaders in their respective domains. We read about them & what fascinates all of us is HOW they become what they have become.

Many self help books are all about HOW.

Like I promote Customer Experience as Brand In Action. Rest all is Gyan , HOW is Gyan in Action.

Point for all us to consider is to focus on HOW of what you do. Beautify / Focus/ Committed on your HOWs and it doesn't matter what you do. It will be noticed and acknowledged. In his books 7 Habits ................, Stephen Covey says "Sharpen your Saw" , yes sharpen your HOW.

Movie Script & Business Script

Seen SLB's Master Piece movie GUZARISH last week. Wow - Master ART!! 

Movie making encapsulates all forms of ART. SLB has taste of creating MASTER PIECE in all forms of ART in one single movie. amazing Story, screen play, acting, music,songs,costume ,back ground sets, star selection , dialogues , every scene & every  screen , in all every other aspects meticulously thought of , planned and executed.

I wonder HOW Movie Making is different from Setting up an Enterprise or Designing Memorable Customer Experience!!! No Way.

From Script to Complete Movie from no where. From Business Plan to Running Business from no where. Movie however is tougher as unlike business there no scope for improvement post customer feedback/market response.

Therefore every thing is planned and visualized before even camera action starts. Attitude of lets go to market and we improve can not work here. That is the learning. We have entrepreneurs in a hurry to go to market, speed up and mess up on many aspects. You have your own share of learning when you touch the market but there shall not be shallow thinking at planning stage.  Nano Car learns from market reality but there must be huge thought process under gone into design and manufacturing of the Nano Car.

Be it making a master Piece Movie or setting up an enterprise or Designing Delightful Customer Experience - Its an ART ,ART to Change life of who experiences it.