Why Election Manifesto Should Start With Citizen Experience Statement ?

Like Companies , countries also create experience for its citizen & guests - investors & tourists. Concept of customer experience equally applies at national level. 

It is the fundamental role of every Government to create better experience for its citizen - through better governance, better infrastructure - hard & soft, better policies, better law & order , better & sensitive Government employees. 

Every Government will make or break their chances of winning back based on their performance counted on the above parameters of creating better citizen experience. 

If we analyse Government retaining the power and Government going out of power, deciding factor is track record or people perception of ability to deliver better citizen experience. Therefore election manifesto should start with Citizen Experience Statement ( like Customer Experience Statement for business enterprise ).

In the experience economy we all are living in creating better customer /citizen experience is the KEY , KPI whether its a company or Government or for that matter any enterprise - for or not for profit.