Even if you don't care for customers, offering delightful customer experience in times of
social media and word of mouth marketing is even good business
strategy. It improves both - top and bottom lines.
How to Create Word of Mouth Magic, in his blog author Dave Kerpen explains with his real life experiences.
Is Customer Experience on your business agenda at top management meetings? If not than your business is still struggling to know the purpose of its existence. Keep trying.