Monday, July 30, 2012

The Superstar & The Big B of Corporate World


Rajesh Khanna wud have very happy to see HOW countrymen who have forgotten him for last many many years do remember him in his absence. Kind of tributes flowing in even after 12 days on every channel , media and public shows indicates that as a nation all of us have lost someone special. Whose presence was not felt for all these years though his absence has created some vacuum in some-part of our life. Such was a power of the SUPERSTAR. Phenomenal = Unparalleled.  

Though it’s not a right time of comparison between him and Big B , but yet its d right time to know the difference in approach towards life & success for everyone. This applies to individual as well as to companies too.

Yes phenomenal success comes with its own challenges. Be it individual be it company. When success hits your mind , mind stops functioning and thinking in balance. It takes over the realities, I become real capital in place of i becoming more and more humble. 

Those who believes in rule of English language that I is always capital, often could not see changing world around them, forgets that the change is the only constant and his hampering of vision instigate creation of own world and vision of manipulated world.  Instead of focusing on his own work in sync with the world and consumer taste with changing times unparalleled success makes one believe that , I can be on top come what may and whatever it takes. 


Big B learned,  of course may be with the precedent of Mr. Khanna and it took him 10 years to adjust to the realities and to appear in his new avatar.

In business world also there are these two traits visible in many top companies. Consumer taste changes & unless successful companies are capable to offer the food for changing taste of consumers, companies are going to fail sooner than later. Samsung over Nokia is the recent corporate example. Colors/Sony over Zee Tv , Facebook over Orkut and there are many such examples.  

It happens if companies are not proactive but Challenge is how to bounce back once fallen from grace. However,  most companies are not reactive enough in their approach to the market. If u fall and fail , its fine, how you bounce back is the real differentiator.

At the end it’s the Consumer who is the king and service providers must align to the consumer taste be it actor or companies. Taste of the exciting consumers change and taste of new consumers is any way new. Big B could align to both.  Are there any examples of corporate Big Bs? 


3 comments:

  1. Good read.
    One has to be versatile and should adopt as per the changing circustances.... "survival of the fittest"

    Ganesh

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  3. To keep a balanced outlook to life when faced with sudden fame is something not everyone can manage.

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