Amazement

In the journey of this blog there were occasions when I wanted to write but couldn't !!! Not because of lack of time but because of...

Fitness & Cleanliness both are not after or before office and weekend activities. We have considered both these priorities as non prio...

HDFC Bank and Reliance Insurance  are very big brands. They have invested huge money in their brands. Unfortunately call center people...

When I logout from the facebook.com landing page has an ad of Jabong.com displaying few products incl T Shirt.  Several times I liked the ...

At last there is a realisation in industry that BRAND is about ROMANCING the Customer and not just LOGO and Advertising. The origin of thi...

Social Media is two way communication. Every experience will be shared - good or bad. therefore Customer Experience (CX) is critical. Bi...

We,  THE CAs. We CAs are a unique tribe. We are pampered during our article ship, before we actually deserve; statutory authorities have...

1st chapter of Anupam Kher's book The best thing about you is YOU is titled as - We all are Unhappy .  He concludes the chapter as - ...

Objective of Banks is to serve customers & for that matter objective of any enterprise.  Look at the composition of PSU banks boar...

Nomenclature  of this blog has changed from today. In line with the new name AMAZEMENT I list down my top 10 Amaze-rs.  People whom I ...