Amazement

Why CX Fails: I had an interaction with call rep of call center of one of the prominent DTH TV companies.  They asked me ...

Like Companies , countries also create experience for its citizen & guests - investors & tourists. Concept of customer experience ...

There is a book called Creative Destruction . There is a person called Arvind kejriwa l. I think there is a similarity. What Indian politi...

Most businesses do not measure customer journey maps. Recently I was talking with senior operation team member of one of the large Mutual ...

Defective Products Vs Defective Services Defective Products are designed and manufacturing not as per design is called defective produc...

Outbound calls , frequent SMSs to market the products, untrained callers all these are making recipient of calls irritable. On the oth...

" Design is not HOW it looks but how it works." Steve Jobs.   Product & service design is an integral part of over all c...

Ratan Tata recently acknowledged that positioning Nano as a cheap car was a mistake. It was international branding Guru Jack Trout , who 2...

CX =   Customer Experience = Citizen Experience = Clients Experience  Yes principles of Customer Experience equally apply to all the e...

I am a customer of two of the largest private sector banks, one PSU bank, largest credit card company , some insurance companies, public u...