Wednesday, February 6, 2013

CSR Drama Vs Unhappy Employees

›
Yesterday got news of one more premature death (heart attack) at the age of sub 30.  That reminded me of my 2011 blog  We all are dying in...
Friday, January 18, 2013

Means of Mass Irritation

›
To better customer experience BAN all out bound call centers. Your brand experience is getting diluted by mindless calls.  I know so...

Icing on the Cake is fine but not at the cost of Cake

›
Customer Experience is not just about DELIGHT. Reduction in complaints is also better customer experience. Delighting while failing i...

Homework for TODAY and Everyday

›
Need  : Recheck whether your offerings are fulfilling the NEED of the customer TODAY. (yesterday was different) Ease : Remove all obsta...
Thursday, December 20, 2012

Who is building your BRAND?

›
Customer Experience is EXTREMELY important in the times of Social Media. Last week we celebrated our marriage anniversary. My wife had ...

We the (reactive) People:

›
We the (reactive) People:  1) Cigarette Smoking  is Injurious to health &  can cause Cancer . 2) Going to Gym and doing Exercise ...

Brand Communication Vs Brand Execution

›
Mr. Narendra Modi is a very good Marketer. He is marketing his state so vigorously, that perhaps no other CM can match his passion and vi...
Friday, December 7, 2012

Are you a SHAKER or Looking for One ??

›
Unless you shake up the bottle, you will get diluted version of the medicine. Unless you share up the institutions /companies, you get...
Monday, November 26, 2012

SPEED UP – The only REFORM we want from Government

›
When we design customer experience , business processes r the most important thing after culture at the top and people.  Even that is tru...
Wednesday, October 31, 2012

Rajat Gupta & MCHI - Court Judgement

›
Well the title  suggests some co-relation between the two  judgement .  Yesterday Mumbai High Court delivered a judgement on VAT t...