Amazement

"There 's got to be more to life than fighting for fishheads." Jonathan Livingston Seagull

Thursday, December 20, 2012

Who is building your BRAND?

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Customer Experience is EXTREMELY important in the times of Social Media. Last week we celebrated our marriage anniversary. My wife had ...

We the (reactive) People:

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We the (reactive) People:  1) Cigarette Smoking  is Injurious to health &  can cause Cancer . 2) Going to Gym and doing Exercise ...

Brand Communication Vs Brand Execution

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Mr. Narendra Modi is a very good Marketer. He is marketing his state so vigorously, that perhaps no other CM can match his passion and vi...
Friday, December 7, 2012

Are you a SHAKER or Looking for One ??

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Unless you shake up the bottle, you will get diluted version of the medicine. Unless you share up the institutions /companies, you get...
Monday, November 26, 2012

SPEED UP – The only REFORM we want from Government

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When we design customer experience , business processes r the most important thing after culture at the top and people.  Even that is tru...
Wednesday, October 31, 2012

Rajat Gupta & MCHI - Court Judgement

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Well the title  suggests some co-relation between the two  judgement .  Yesterday Mumbai High Court delivered a judgement on VAT t...
Tuesday, October 23, 2012

10 MUST for India to Move Ahead

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1.      Robert Varda  Must open up for SC Judge Inquiry 2.      Govt Must work towards passing of Lokpal Bill acceptable to all parti...
Saturday, September 15, 2012

Exposure is Given, Manage your Behaviour not Exposing Medium

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Lousy product reviews on FB or Twitter and whole efforts on product and marketing fails.  On the contrary superlative reviews can boost the...

Its all about Emotions – Highest level of Customer (Human) Experience

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Emotional  Intelligence – one of the best selling books by Danial Goleman, Emotional Campaigns like McDonald’s campaign says  I am loving i...
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Saturday, August 4, 2012

Are there any lessons from the death of Mr. Lalit Sheth ??

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Our heartfelt tribute to Mr. Lalit Sheth (Owner of Raj Travels). This is very unfortunate incidence and shaken many who are in business wor...
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