Amazement

"There 's got to be more to life than fighting for fishheads." Jonathan Livingston Seagull

Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts
Tuesday, November 10, 2015

People to Profit Roadmap

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Customer Reviews are a new currency which is solely dependent on customer experience an enterprise is creating. But customer experience de...
Sunday, November 1, 2015

The new currency & the new gold reserve in the Sharing Economy

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A new survey reveals: Customer experience will overtake the product and pricing as a key brand differentiator. ( I am not saying so to p...
Friday, September 12, 2014

At last ...

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At last there is a realisation in industry that BRAND is about ROMANCING the Customer and not just LOGO and Advertising. The origin of thi...
Saturday, November 30, 2013

Are your products - Neighbors’ ENVY, Owners’ PRIDE ?

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Ratan Tata recently acknowledged that positioning Nano as a cheap car was a mistake. It was international branding Guru Jack Trout , who 2...
Friday, November 22, 2013

9 ways to check whether you are in Obsolete Business

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To continue from my previous blog Are you in the business of selling obsolete products & services?   , Usually obsolete products and s...
Wednesday, September 25, 2013

Brand Minus Customer Experience

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Nothing !!!! Yes it is nothing.  Everything that a customer feels, thinks, sees is all CUSTOMER EXPERIENCE (CX).  M   of McDonald ...
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