At the end of the day.. 99% goes to Charity

Yes, at the end of the day, the bottom line is, the crux of the matter is, in conclusion, these are very important phrases. These signify what the objective was of any action or what the action is expected to achieve or will achieve.

All of us are working day and night in pursuit of something. It is a different matter that most of us do not know this pursuit, but for those who know they say they are doing it for success – monetary, social or personal. To become rich or socially prominent or having a sense of achievement.  We all know Maslow’s hierarchy of needs...... Continue Reading...

‘Not For Profit’ ways are the NEW Marketing

I was early for the meeting the other day so I opted to spend time at Starbucks Store. With the Kindle app installed in my mobile, I read the ebook for an hour. Neither anyone asked me what I would buy to justify my occupying their chair there, nor there was any compulsion to buy anything. Like me, I was not alone, there were a few more like me completely engrossed in their mobile phones. Continue Reading....

5th Idiot – A very quick survey

A very quick survey: 

1) Are you happy with what you are doing to earn money? 

2) Do you have a dream which you want to pursue but life’s other priorities have taken over your time? 

3) Read More...

Product & Service is dead

If an enterprise wants to fulfil the customers need with ease and delight, enterprises should know what the need is, what will add to ease while fulfilling the need and what will be icing on the cake i.e. delight.

Customers take a journey to fulfil his need. For example, if we look at the journey of a home buyer;

1) First, he will look for the project, either in the newspaper or on the website.

2) Then he will call the company or call center,

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