As a part of my selection of case studies on customer experience & social media I request CEOs and Business Owners (or for that matter anyone interested) to share their views on following six AWAKENERs:
6) How often CUSTOMER xperience & feedback are on yr internal meeting agenda?
Always, Sometime, seldom , never
5) Do U have someone fully end to end in charge of Customer Experience?
4) Do U believe that customer delight is core and critical to retain yr brand's competitive advantage?
1) Do U believe in " Advertising & Marketing Messages need to line up with customer's real experiences. So first & foremost U have to get customer xperience right. "
2) Do U have Social Media Strategy? If yes what is the core purpose?
3) What are yr immediate plan to indulge on social media to enhance customer xperience & acquisition? & to enhance Health of the brand U represent?