Customer Experience turns Citizen Experience in Gujarat

When CUSTOMER experience thinking is applied at state level it becomes CITIZEN Experience (Aspirations) management. CM Narendra Modi very well knows this and applying the same to his fullest capacity. I was in Gujarat on 12/13th of Jan.Vibrant Gujarat - Amazing Show of Strength of Gujarat and what one man with dedicated mission can do.

One has to be there to experience the vibrancy in people of Gujarat just because of their leader is doing every bit to develop and promote the state. Not only political leaders but our corporate leaders also have to learn many things from this vibrant leader. How is he driving the state keeping people's development agenda at the CORE. He believes that customers i.e citizen come first. Billions of dollars of MOUs, investments, people centric innovative schemes, celebration of festivals on large scales, explosion in infrastructure development & what not!!!

Two eye opener (political) when I was returning from Gujarat: US wants to partner with the state under his leadership in 2013 Vibrant Gujarat  Summit and benefit out of the state's economic development but no Visa to man who is making this happen (Duel Standards, we need more of wiki leaks to bring out hypocrites in political system world over) and secondly India need leader who can think, act and delivers and not only scholar and learned as PM. Leaders and not scholars can run the state , country and for that matter any institutions.

Have U ever been WOWed !!!!! ????

Inviting Views from Professionals & Customers associated with:

1. Real Estate 
2. Hospital  
3. Retail 
4. Banking

Industries to share their CUSTOMER Delight Business Processes. Implemented as insiders or Experienced as customers. (All other delightful experiences as a customer r welcome)

Go out of the Way and Do something worth Cherishing during 2011.

Happy 2011 

How to Make it Memorable & Delightful (i.e. HAPPY) for all the stake holders. i.e. family , friends and business associates, share holders , colleagues, & CUSTOMERS?

Don't Just Wish them do something to make it Happen. 

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Will work with more Clients in helping them creating WOW!!! Customer Experiences. 

Will take up start up mentoring so will share my experiences in entrepreneurship. 

Will continue to share my insight on real life HAPPINESS drivers.

Go out of the Way and Do something worth Cherishing during 2011. Life is truly SHORT.

Fan-Tas-Tic

Yes that’s the exclamation !!! One uses when delighted by service excellence:

McDonald's at Panvel. We drove in and within 90 seconds we were out with our order fulfilled. 

Order - Payment & Delivery Turnaround Time - 90 Seconds. After Making Payment at Drive Thru Counter we came to Delivery Counter i.e. 15 seconds and he was ready with our packet of delivery.  ( Order, Payment Took 70 seconds ). Total Item = 7. 

Big M visible from distance ,Security at the Gate to guide vehicles, Drive Thru lane, Order and Payment Counter, Delivery Counter, Packaging, Quality of food of course and staff efficiency. All touch pints were well in place to create well deserved WOW!!!

Thinking of Drive Thru Services, Design of entire road map i.e. entry of vehicle to exit, placement of counters, internal processes of design of order, pick up,

packaging and delivery all were DESIGNED.

Unless every customer facing touch points and processes are thoughtfully DESIGNED it will not create Service Excellence WOW!! 

Most of the time entrepreneurs miss out on Customer Facing Design. Factories and Shops are designed meticulously. Spent hours and days on Brand ,Logos,employee uniform. But no investments in employee training, processes which are critical for customer delight, making it easy and quick for CUSTOMER to deal with the company. No Clue.  We have tons of call centers but no thinking on how and what is the convenience for the customer to reach out when in need.  Pressing 10s of buttons before someone speak to u is ridiculous. Every company has website but email link to contact the company is more often than not takes hours to find. It should be on every page and clearly visible so that when the visitors want to take action it’s there. We have internal control audits but no audits on CUSTOMER Friendliness of Business Processes!!!

Uff long way before businesses wakes up and put CUSTOMER at the center stage of their activities & final suggestion to McDonalds’, CUSTOMER in drive thru services eats while travelling so;

1) Tissue paper for hand clean 

2) Waste paper bag to keep all the waste  

3) Wet tissue napkins to freshen up 

Will add to the customer DELIGHT.

My Design of Customer Happiness Circle

Its Win Win for all the Stake holders. Have any company ever done assessment of Stress Generated from their Corporate Activities?? We have surveys of Carbon Emission , but What abt Human Stress Emission? Today's Corporations are Stress Emission Machines. 

Corporate Must Shift their Model of Success from Share Holders to Customers. Measuring Happiness should be the Agenda at the year end.  

Who will take the lead? Zappos.com is the one I know. Share here if u know some one else.

Customer Centricity of the Organisation – Culture Assessment

Customer Centricity of the Organisation – Culture Assessment

Top Management

1) CEO or Board Discusses Customer Feedback?     Yes / No / Seldom

2) How Often CUSTOMER appears on the agenda of the board?   

                                             Always/Sometime/Never

3) Company has some one IN CHARGE of end to end customer experience with the company?                              Yes / No

4) CMO or Customer In charge is a part of senior management team?                                                           Yes / No

Employee Happiness ( Does Employee Surveys Covers following Questions? )

4) Are you happier today than at the time of joining this company?  

                                                          Yes / No

5) Do you think your role is important in overall initiative of the company?                                              Yes / No

6) Your immediate boss is supportive of any new idea /suggestion / initiatives?                                              Yes / No

7) While working with this company do you think your work / personal life balance is managed as desired by you?       Yes / No

8) Do you think you can pursue hobby of your choice if given extra time from the job? If yes, name hobbies you would like to pursue.                                                           Yes / No

9) What are your dreams in life? Specify way in which company can help you to take you closer to achieve them?              Yes / No

10)Given a freedom, what immediate change you would like to do to your department/company?                                  Yes / No

Conscious Design( Business Processes )

11) Have your company designed customer touch points with customer delight in mind?                                          Yes / No

12) Does your company have complete list of Customer Delight in Action?                                                   Yes / No

What U Measure?

13) Do U measure customer experience through surveys, calls etc periodically?                                             Yes / No

14) Do you measure how many new customers are due to customer referrals of existing customers?                          Yes / No
15) Do U have planned strategy to ask for customer referrals?                                                               Yes / No

16) Customer Feedback or Experience or Stories form part of company Annual Report/Event?                              Yes / No

Pl revert with your replies at  
sg@sunilgandhi.com

Brand Building Sans Customer Experience

Brand Building Sans Customer Experience - My Article in Management Magazine 

"The Smart Manager"

 

http://thesmartmanager.com/old/doc_content.aspx?docid=662