If every entrepreneur and professional is asked to avail services from his own firm he will realize how poorly (or good) he is performing.
Financial Statements will give you results at the end of the year but own journey mapping can quickly tell you what is wrong and what needs to be done. Problem is , mostly entrepreneurs try to analyse balance sheet and P & L Account to know what is wrong and think about corrective measures.
What best they need to do more often is to become their own customer. Use more and more touch points , use more and more services to learn more and more about their own business.
Focusing on financial statements for improvements is like focusing on results rather than on symptoms. WHY of WHAT needs to addressed. Financial Statements tells you WHAT, what is happening in the market with your customers tells you WHY of WHAT.